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29 June 2006

Thursday, May 25, 2006

Reality TV for the Meowies

Cat (who took a hiatus from the blogosphere) added this news about a US pet food maker exploiting shelter cats and reality TV to her blog. She said: Don't know how you feel. In my books, reality tv just crossed the line. I don't want to repeat so here's the comment I left on it: Yikes... crossed the line indeed! I do think it's a despicable thing petstuff manufacturers do, when they tout or involve shelter animals in any way. Cat, you probably know my shtick with pet food... anyway, I took a peek at the Meow Mix offering. Typical of Meow Mix's offering, Meow Mix Original Choice ingredient list: Ground Yellow Corn, Corn Gluten Meal, Chicken By-Product Meal, Soybean Meal, Beef Tallow Preserved with Mixed-Tocopherols (Source of Vitamin E), Turkey By-Product Meal, Salmon Meal, Oceanfish Meal, Brewers Dried Yeast, Phosphoric Acid, Animal Digest, Calcium Carbonate, Potassium Chloride, Tetra Sodium Pyrophosphate, Calcium Chloride, Choline Chloride, Added Color (Red 40, Yellow 5, Blue 2 and other Color), Salt, Taurine, Zinc Sulfate, Ferrous Sulfate, L-alanine, Niacin, Vitamin Supplements (E, A, B-12, D-3), Calcium Pantothenate, Manganese Sulfate, Riboflavin Supplement, Biotin, Folic Acid, Copper Sulfate, Pyridoxine Hydrochloride, Thiamine Mononitrate, Citric Acid, Menadione Sodium Bisulfite Complex (Source of Vitamin K Activity), Calcium Iodate, Sodium Selenite. E-4541 It's horrible that the very first ingredient in the Meow Mix Original is not even a protein source, and worse that the first protein source we see is in position 3! Coupled with the next 3 ingredients, the top eigth are all by-products and corn fillers, Yikes! How shameless of Meow Mix to brandish the slogan: "Tastes so good, cats ask for it by name!" It's really the pits, to me anyway, when a poor quality pet food like Meow Mix raises its profile and people think it's a good food to give to their cats. And most people will, because most people won't bother to read the ingredients list. So easy to lead people on. I don't know which is sadder, businesses like Meow Mix getting away with gimmicks like this reality tv thing or the naivete of people in lapping it all up, hook, line, sinker. - Go to Pawprints: TNRM - Go to SINGAPORE UGLY / Casefile: Cruel Singapore. Hack-care Singapore. - Go to HDB bans cats - government body chronically misconceived - Go to Singapore's Love-Hate Relationship with Trap-Neuter-Release Management - Check out the purrsNswipes Adoption Guidebook - Meet our homeseekers - Go to Pawprints: TLC for cat minon requisite education - Go to SOS and see how you help some Singapore animals in need